One artifact that I could criticize using the ideological method of criticism is the book "Crystallizing Public Opinion" by Edward Bernays. A specific section of the book would be most easily assessed as it deals with the ethics related to Public Relations which is a highly debated subject within the academic world. Bernays presents his beliefs within the section which gives a perfect example of an ideology.
A second artifact that would be relevant for me to criticize would be the Public Relations Society of America's guidelines of ethical behavior (http://www.prsa.org/AboutPRSA/Ethics/). I think this would be an interesting artifact to analyze because it shows the generally accepted code of ethics that PR Representatives are expected to uphold and maintain as set out through the beliefs of the PRSA.
A final artifact that I would be interested in analyzing through ideological criticism would be the novel "A Color Purple" by Alice Walker. It does not directly have anything to do with my major and my future career, but the book is full of ideologies and references to them. Walker does a great job of displaying both sides of certain ideologies and it would be interesting to go through some of them and compare the basic principles of each.
Monday, February 1, 2010
Chapter 7: Ideological Criticism
1) What is an ideology?
An ideology is the combination of beliefs, values, and assumptions surrounding an artifact. This ideology would be strongly influenced by the person's or group's individual culture, as well was, the person's economic, political, and social interests.
2) What are the primary components of an ideology?
The primary components of an ideology include evaluative beliefs, or beliefs that have an opposing judgment.
1) What is an ideology?
An ideology is the combination of beliefs, values, and assumptions surrounding an artifact. This ideology would be strongly influenced by the person's or group's individual culture, as well was, the person's economic, political, and social interests.
2) What are the primary components of an ideology?
The primary components of an ideology include evaluative beliefs, or beliefs that have an opposing judgment.
Tuesday, January 19, 2010
Chapter 3: Neo-Aristotelian Criticism
1) How does the textbook define "neo-Aristotelian criticism"?
Neo-Aristotelian criticism is the use of the five canons of rhetoric for analysis of an artifact; it breaks down the artifact (it's typically only used on speeches) to see the mechanical aspects of it. This form of criticism provides an in-depth look at how a presentation works, is planned, is performed, etc.
2) What are the three basic steps in analyzing the artifact?
The three basic steps for analyzing an artifact through neo-Aristotelian Criticism include:
1. "Reconstructing the context in which the artifact occurred";
2. "Application of the five canons to the artifact"; &
3. "Assessing the impact of the artifact on the audience."
3) What are the five canons of rhetoric?
The canons of rhetoric stem from ancient Greece and Rome when rhetoric was divided into five stages or parts; the five parts all contribute to the process of public speaking. The steps are: "1. invention, the location and creation of ideas and materials for the speech; 2. organization, the structure or arrangement of the speech; 3. style, the language of the speech; 4. memory, mastery of the subject matter, which may include the actual memorizing of the speech; and 5. delivery, management of the voice and gestures in the presentation of the speech."
Neo-Aristotelian criticism is the use of the five canons of rhetoric for analysis of an artifact; it breaks down the artifact (it's typically only used on speeches) to see the mechanical aspects of it. This form of criticism provides an in-depth look at how a presentation works, is planned, is performed, etc.
2) What are the three basic steps in analyzing the artifact?
The three basic steps for analyzing an artifact through neo-Aristotelian Criticism include:
1. "Reconstructing the context in which the artifact occurred";
2. "Application of the five canons to the artifact"; &
3. "Assessing the impact of the artifact on the audience."
3) What are the five canons of rhetoric?
The canons of rhetoric stem from ancient Greece and Rome when rhetoric was divided into five stages or parts; the five parts all contribute to the process of public speaking. The steps are: "1. invention, the location and creation of ideas and materials for the speech; 2. organization, the structure or arrangement of the speech; 3. style, the language of the speech; 4. memory, mastery of the subject matter, which may include the actual memorizing of the speech; and 5. delivery, management of the voice and gestures in the presentation of the speech."
Sunday, January 17, 2010
Introduction
Hi Everyone!!
Obviously, my name is Jessica Bedenbaugh :); I go by Jess, Jessie, Jessica, or by my last name since quite often there are numerous Jessica's around. I'm 19, and will be 20 next month. I am a military brat so I've lived in a variety of places, but home for me now is Colonial Beach, Va which is super small. (My graduating class had about 40 kids in it, and, yes, I went to a public school.) I am now a junior at ODU; my major is communications and I have a focus in public relations. I'm hoping to earn my master's degree in humanities with a focus in communications once I graduate with my bachelor's and eventually work public affairs for the military. I love to read and will curl up with a book at any chance. I also love movies; one of my favorite things to do is have movie marathons with friends. I am a beach bum, and love spring and summer. I like to play volleyball and watch sports, even if I don't always know what's going on.
The purpose of this blog is to answer the writing prompts set by my instructor and meet the requirements of the class. I imagine that it will entail some definitions, essays, and critical questions about the assigned readings having to do with rhetorical criticism.
Obviously, my name is Jessica Bedenbaugh :); I go by Jess, Jessie, Jessica, or by my last name since quite often there are numerous Jessica's around. I'm 19, and will be 20 next month. I am a military brat so I've lived in a variety of places, but home for me now is Colonial Beach, Va which is super small. (My graduating class had about 40 kids in it, and, yes, I went to a public school.) I am now a junior at ODU; my major is communications and I have a focus in public relations. I'm hoping to earn my master's degree in humanities with a focus in communications once I graduate with my bachelor's and eventually work public affairs for the military. I love to read and will curl up with a book at any chance. I also love movies; one of my favorite things to do is have movie marathons with friends. I am a beach bum, and love spring and summer. I like to play volleyball and watch sports, even if I don't always know what's going on.
The purpose of this blog is to answer the writing prompts set by my instructor and meet the requirements of the class. I imagine that it will entail some definitions, essays, and critical questions about the assigned readings having to do with rhetorical criticism.
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